In the 1940s and 1950s, World Books ran a book club which was exceedingly popular.The books were beautifully presented hardbacks in different colours and featured well known authors. The topics were varied from crime, adventure, travel and historical novels. I show a selection of them in the photograph above.
They were generally published monthly, though it is apparent that during the Second World War, when materials were rationed, only ten books a year were printed.
With each publication there was a broadsheet which often featured interviews with authors and letters from subscribers.
I would like to share with you a letter which was printed in the August 1949 Broadsheet.
"I was most perturbed to note that my subscription had lapsed. Nothing would upset me more than not receiving your monthly publication. Hastily I got on the radio to the local Post-master and a runner is now bringing up the necessary postal orders for another year's subscription.
"Your monthly news sheet is always a source of interest and more especially the letters from members. I cannot imagine a more perfect Book Club, for the variety is the very essence of the enjoyment it affords. Everyone here appreciates your books, which originally loaned out, have now persuaded five of our European population of ten to become members. People who write disparagingly should try living on the East coast of Borneo in an isolated spot with mail varying around twice a month. Your books are our major source of relaxation.
"My only fears are that the postal orders may not arrive in time to connect the boat out.
Yours appreciatively"
W.B.,Lahad Datu,
North Borneo.
Lahad Datu is now part of Sabah, Malaysia.
We can be thankful that on the whole, the purchase of books is a much more simple task for most of us!
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